om desinformasjonskampanjer
Selling the story of disinformation
harpers.org
Not that these studies should be takenas definitive proof of anything. Despite its prominence in the media, the study of disinformation is still in the process of answering definitional questions and hasn’t begun to reckon with some basic epistemological issues.
The most comprehensive survey of the field to date, a 2018 scientific literature review titled “Social Media, Political Polarization, and Political Disinformation,” reveals some gobsmacking deficits. The authors fault disinformation research for failing to explain why opinions change; lacking solid data on the prevalence and reach of disinformation; and declining to establish common definitions for the most important terms in the field, including disinformation, misinformation, online propaganda, hyperpartisan news, fake news, clickbait, rumors, and conspiracy theories. The sense prevails that no two people who research disinformation are talking about quite the same thing.
This will ring true to anyone who follows the current media discussion around online propaganda. “Misinformation” and “disinformation” are used casually and interchangeably to refer to an enormous range of content, ranging from well-worn scams to viral news aggregation; from foreign-intelligence operations to trolling; from opposition research to harassment. In their crudest use, the terms are simply jargon for “things I disagree with.” Attempts to define “disinformation” broadly enough as to rinse it of political perspective or ideology leave us in territory so abstract as to be absurd. As the literature review put it:
“Disinformation” is intended to be a broad category describing the types of information that one could encounter online that could possibly lead to misperceptions about the actual state of the world.
That narrows it down!
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som en grand avslutning:
Indeed, it’s possible that the Establishment needs the theater of social-media persuasion to build a political world that still makes sense, to explain Brexit and Trump and the loss of faith in the decaying institutions of the West. The ruptures that emerged across much of the democratic world five years ago called into question the basic assumptions of so many of the participants in this debate—the social-media executives, the scholars, the journalists, the think tankers, the pollsters. A common account of social media’s persuasive effects provides a convenient explanation for how so many people thought so wrongly at more or less the same time. More than that, it creates a world of persuasion that is legible and useful to capital—to advertisers, political consultants, media companies, and of course, to the tech platforms themselves. It is a model of cause and effect in which the information circulated by a few corporations has the total power to justify the beliefs and behaviors of the demos. In a way, this world is a kind of comfort. Easy to explain, easy to tweak, and easy to sell, it is a worthy successor to the unified vision of American life produced by twentieth-century television. It is not, as Mark Zuckerberg said, “a crazy idea.” Especially if we all believe it.