prøver ikke å forsvare praksisen, jeg synes den er veldig dum, men sier det er velkjent hvis man gjør research. jeg har aldri kjøpt noe fra ae pga dette selv. håpet at praksisen forandret seg etter at han (john) postet dette innlegget på facebook i fjor.
hele innlegget bærer preg av at han ikke kan drive strømlinjeformet business. at han fokuserer mer på isolert kundeservice per mail fremfor å få ut tilstrekkelig dokumentasjon på nett så folk kan hjelpe hverandre i forum er talende. legg spesielt merke til avsnittet jeg har hevet ut. han fokuserer helt feil etter mitt skjønn.
det er nok ikke så mye å få gjort med dette, for når han ikke har innsett det nå, så kommer han nok aldri til å innse det. igjen, dumt for ham, dumt for kundene.
*** The Future of Acoustic Elegance, LLC and DIY Sales ***
Over the next few months, I will be doing some thinking and praying with regards to the future availability of Acoustic Elegance woofers to the DIY market. I got into this business through my love for DIY loudspeakers. It started with building subwoofer boxes for friends cars when I was 15 with only an old craftsman jigsaw, a compass, and a piece of wood for a straight edge. It then became more of an obsession when I was at Michigan Tech and discovered the BassList. This email list with lots of other people builing their own speakers eventually lead me to meeting those like Nick Mckinney, Jerry McNutt, Mark Seaton, and others at Tom Danley's home. Shortly after meeting Nick I started selling the Lambda Acoustics woofers online back in 2000 and selling TC Sounds woofers shortly after. I added a line of Eminence woofers as well and imported my first shipment of amplifiers, ribbon tweeters, 7" mids and dome tweeters back in 2001. At first, it was easy to support the DIY market. I could buy the drivers and when an order came in I would put a label on and ship them out the door. This was not very time consuming and allowed plenty of time to design enclosures, measure drivers, create date sheets, and put all this information online. It was easily available for customers to see and most needed only limited interaction with me.
As things changed with parts supply, I began a shift from retailer to manufacturer. I began building passive radiators in 2000 and a few years later started manufacturing the Lambda woofers in house after Nick made the decision to shut down. I began building the first AV woofers a few years later after TC was unable to deliver many woofers I paid for. It seemed logical that buying parts was much less expensive than buying a completed woofer anyway. More profit margin is of course a good thing and I assumed I would just be rolling in the money. Unfortunately there were many challenges that came with manufacturing. One of them that I hadn't anticipated was lack of time for support. My time is now spent sourcing parts, testing parts, machining steel, assembling motors, gluing, testing, and packaging woofers. The time for creating documentation and plans is severely limited. With the lack of documentation comes a much heavier requirement to support each sale before and after, while having far less time available to do so. Jessica is able to handle sales related emails but most all sales need technical help.
I always enjoy helping DIY users get what they need. It is nice to get feedback that the systems I helped design rival the best systems they have ever heard. It is rewarding when others make the switch from TAD, JBL, EV, ATC, or other woofers and are blown away by how much better a TD15 sounds. I love that I was able to provide the support to make that a reality for them. As much as I will always get enjoyment out of that, the truth is supporting the DIY market is exhausting, and it has been severely limited Acoustic Elegance for years. While it has always been enough for me to eat and keep a roof over my head, it has not and will never be enough to really move forward and grow the business. For 10+ years now things have really hit the glass ceiling with no way of breaking through.
At the same time I have been raising my two daughters on my own while trying to run Acoustic Elegance. They are starting 4th and 6th grade in the morning. While I can pick my own schedule, be there to take them to school and pick them up, go to concerts and events, most days that is the extent of any time spent with them. I see them in the morning and I put them to bed at night. They deserve more from me. I feel like I have missed so much of their lives and I don't want to anymore. I also have hopes of getting married and buying a home. At this point I have neither the time, nor the money to do either. The reality is that the DIY market just cannot provide enough income with respect to the time invested. Some things have to change.
The biggest issue is that my own personal knowledge and time has to go into nearly every sale. I am often expected to design a system that rivals the top commercial systems in the world, teach someone how to build, test, then verify the results, then integrate it into a room without ever even seeing or touching the system. Most companies in the hifi market design, build, and release a few new systems per year. Every year I design hundreds of them. I am of course expected to do this for free, respond to emails within hours, be available 24 hours a day, 7 days a week, without weekends or holidays off. This kind of support comes from no other company in any other market. However, if I don't reply to emails right away the internet is buzzing with questions as to where I am or if I'm still in business. As much as I give, it is never considered enough and many will be unhappy I cannot give more. As I said, things need to change.
I am evaluating a few options for the DIY market over the next few months. One possible scenario is to increase retail price substantially and have someone distribute the woofers instead of selling direct. That would put the support requirements on someone else as well. Another option is that woofers could be offered to DIY in limited batch runs at certain times around the year, or through well organized group buys at certain intervals through the year. Yet another option is to offer DIY sales in kit form only. Having a smaller array of well designed and documented kits would give DIY users the confidence to build something that would perform well. My knowledge would still go into the kits through the documentation but the personal time invested would be done once vs hundreds of times.
Over the next few months I will be evaluating these options. DIY sales will continue as normal until any decisions are made. Acoustic Elegance is not going anywhere, we are only hoping to move on to a position of profitability and be able to better serve customers. Please keep this situation in your thoughts and prayers. Please be patient with us through this transition. Keep checking back here as information will be released as there are further updates.